SEO (Search Engine Optimization)
I began hearing about SEO in 2004 while I was a Web Designer, and it sounded interesting to me back then. So in 2006 I really began learning about all the facts and practicing on my personal projects before implementing at the web design jobs I had at the time before it evolved into what it is today in 2020. Things certainly change all the time, especially in SEO. Google, essentially runs the search world online, so it is very important to follow Google’s SEO Guidelines if seeking good search results, and you have got to follow their rules and stay up to date on everything because things are always changing, especially online, and especially with Google’s vast power and knowledge online.
There are many ways to build websites, but it is always best to follow Google’s recommendations to be found in Google searches since other search engines have learned from their knowledge. If you rank well in Google searches, there’s a good chance you’ll also rank well using the other search engines too.
The bottom line, it all comes down to having good content on the website and how everything is presented for the viewers, as well as how Google can read and interpret the content of the site. It is normally best for everyone to keep their pages very clear and concise as possible across the site.
The more textual content, and relevant images on the pages to coincide with the text the better, especially if the images have relevant alt descriptions that match what’s seen in the image, and the image is correctly saved using hyphens in between each word, like “blue-led-flashlight.jpg”, to make it clear to the engines that scrape or read through your site’s content. The pages should follow the same naming convention, like “blue-led-flashlight.html”. Try to keep everything as close to the root of the domain as possible too, and not deep, like several directories down just to find a page or product or image.
Then link internally to other pages, and externally when needed, to help the engines and visitors find things more easily since they will just follow the link trail.
You also need to optimize all of the very important tags and page code, such as the page titles and meta descriptions sitewide on every page. Do not use Meta keywords, because they are not used anymore by Google. Write good content that uses relevant keywords. Use Meta Descriptions for each page to help your SERP appearance. Each title needs to be unique also. It is wise to add a robots.txt file that points to an XML sitemap to ensure that Google & other engines can index pages and know where everything is within the site and assist with indexing. It’s also a good idea to add a sitemap for the website visitors can find your pages easily too in HTML or similar.
Knowledge Panels are also great to achieve because they are very helpful to the searchers, and your site’s presence to all searchers online, because you stand out at the top right-hand side of search results. Search for my business name, ptgraphix, to see this in action, and you will notice the whole right side of the search page is dedicated to the Knowledge Panel.
This is a very simple & brief explanation of everything, but it is always good to follow Google’s guidelines when making modifications to your website.